Kambi to Power Nebraska Sportsbook Debut
Author:
Megan Butler
Giddy up: major sports betting technology supplier Kambi Group has revealed that it has signed an on-property sportsbook partnership with Nebraska’s WarHorse Gaming. The long-term deal will see WarHorse Gaming launch the first sportsbook in the state of Nebraska at the WarHorse Casino Lincoln, with an additional launch at WarHorse Casino Omaha scheduled to arrive in 2024.
Kambi Group has announced that it has signed an on-property sportsbook partnership with Nebraska’s WarHorse Gaming, a deal which will bring the long-awaited debut of legal sports betting to the Cornhusk State.?12019/Pixabay
WarHorse Gaming Acts as Subsidiary of Ho-Chunk; Sportsbook will Launch Alongside 400 Slot Machines in Lincoln
It’s time to saddle up: the prominent sports betting provider Kambi Group has signed an exclusive on-property sportsbook deal together with Nebraska’s WarHorse Gaming. The long-term agreement will involve WarHorse Gaming opening up the very first legal sportsbook in the state of Nebraska, making its statewide debut at WarHorse Casino Lincoln in the near future, followed closely by an additional launch at WarHorse Casino Omaha sometime in 2024.
For those as yet unaware, WarHorse Gaming stands as a division of Ho-Chunk, as well as being a commercial entity regulated by the Nebraska Racing Gaming Commission – the principal regulatory body for all things gambling in the Cornhusker State. The deal will see the gambling firm hold the prized title of being the very first operator to launch sports betting in the state, while simultaneously widening Kambi’s footprint in the US market.
The Kambi sportsbook at WarHorse Casino Lincoln will join the ranks of a whopping 400 slot machines, along with simulcast and live thoroughbred racing, all of which are currently on offer at the racino. Both WarHorse locations will make use of Kambi’s renowned on-property sportsbook technology, featuring the likes of the Kambi kiosk, Bring Your Own Device technology and the award-winning Bet Builder product.
Launch is Proof of Kambi’s Stellar Track Record of Supporting Sportsbook Launches
A press release announcing Kambi’s agreement with WarHorse Gaming in Nebraska positioned the deal as yet further proof of Kambi’s stellar track record in the gambling space:
“The launch of Nebraska’s first sportsbook further highlights Kambi’s track record as a leader in facilitating market-first launches due to its regulatory expertise and operating record in both the United States and around the world.”
Kristian Nylén, who is Kambi’s Chief Executive Officer and Co-Founder, claimed the company was honored to be bringing the debut of sports betting to Nebraska, also making reference to the continued spread of regulated sports betting across the United States:
“We are delighted to sign this partnership with WarHorse Gaming to provide leading on-property sports betting solutions to the operator’s properties in the state of Nebraska. As sports betting continues to expand across the US, we are proud to launch the first sportsbook in Nebraska and to power another market-first for one of our partners.”– Kristian Nylén, Chief Executive Officer (CEO) and Co-Founder, Kambi Group,Press Release
And finally, Lance Morgan, CEO of WarHorse Gaming owner Ho-Chunk, touted the industry-leading reputation of Kambi’s technology platform, promising a memorable betting experience for Nebraska sports betting fans:
“WarHorse is excited to partner with Kambi to launch Nebraska’s first sportsbook. Kambi’s industry-leading platform will enhance the gaming experience WarHorse offers for our guests.”– Lance Morgan, Chief Executive Officer (CEO), Ho-Chunk,Press Release
Kambi and del Lago Casino Brokered Deal Together in March 2023
Just recently in March 2023, Kambi Group struck a lucrative retail sportsbook deal with del Lago Resort & Casino in Waterloo, New York, providing the Churchill Downs Incorporated-operated casino with an on-site sportsbook betting product.
The sportsbook itself will be found on the del Lago Resort & Casino’s physical gaming floor, which already showcases more than 1,000 square feet of LED video screens. The del Lago Resort & Casino general manager Lance Young drove home how important it is for the casino to bring the best possible betting experience to its customers, while also seeing great promise in Kambi being able to deliver exactly that:
“We are very pleased to partner with Kambi and leverage their award-winning sports betting technology as we strive to continue delivering the best casino experiences possible to our customers. The addition of Kambi’s products and services to our retail sportsbook and modern casino floor will create an even more exciting viewing and betting experience on game days.”
LMG Gaming Received Kambi’s Backing in Puerto Rico Back in November 2022
Moving down further south now, Kambi Group announced all the way back in November 2022 that it was putting its full-throated support behind LMG Gaming (LMGG), owned by the Puerto Rican media business Liberman Media Group, for the at the time upcoming launch of its new sportsbook product on the island.
As is somewhat typical of Kambi’s deals, the provider will hand over its sportsbook technology to LMGG by powering LMGG’s ApuestaPR betting brand. LMGG will also have the opportunity to make use of Kambi’s application programming interface (APIs), along with a range of other attractive marketing tools.
Winter Horton, one of LMGG’s main partners, said that it had done extensive research into finding the best possible technology provider for the occasion, subsequently landing on Kambi and its world-famous suite of technology solution tools:
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them. With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
Kristian Nylén, Kambi CEO and co-founder, sees major potential in the Puerto Rican market, expressing reassuring confidence that LMGG will be able to reach its desired audience in the unincorporated territory:
“Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico. By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”
