Betway Agrees to Advertising Contract with Ligue 2 Side Toulouse FC
Author:
Megan Butler
Betway and Toulouse FC have partnered to produce several advertising campaigns and the football side have agreed to represent the betting firm on the merchandise. The multi-year agreement will see the two organisations mean each other in various forms of marketing, ranging from social media to an online presence. Betway has become the team’s official sponsor as the French side continues with their 2nd division campaign while hoping to regain promotion to the top flight of French football. Both stakeholders will be massively pleased with the result of this deal as it benefits them greatly.
Betway and Toulouse FC will come together for the first time to promote the betting site on various forms of social media and become the official representative of the club. The advertising agreement will continue for several seasons, and with the option to renew, both parties will be measuring the success it brings and then they will decide on whether to continue working together.
?Gaspartacus/Pixabay
Toulouse and Betway have become the first sponsorship agreement of the year, and it has taken the French league by storm. While many similar deals took place in 2021, such as Betway partnering with German 2nd division side FC Schalke 04, the European betting site has constantly been looking for new clients, and the French football team are the next in line. A deal with Betway is a major cause for celebration as both parties will now see a large increase in their social media interactions, and the gambling platform is likely to receive a boost in consumer levels, especially in France.
Betway has been consistently serving the European market for over a decade and is favoured as one of the top betting providers in the continent. They have dominated the live casino scene for years and have made millions of innovative and strong betting features that many other platforms have tried and failed to emulate. The competition seems to fall away from them as they remain one of the industry’s top players. Different media and businesses widely respect them in other sectors as they have been developing technology far beyond the standards of the betting scene right now.
Betway is owned by conglomerate Super Group and have been under the parent company since 2011. They were bought for a multi-million-dollar fee, and the value of the company has grown significantly since it was last traded. They have a large user base in almost every country in Europe, with the biggest player bases in France, Germany, Spain, and the United Kingdom. They also house a well-funded research and development team that is constantly working on new innovations for developers to install on the front and back end of the website.
They also have a large advertising department tasked with developing the new campaign between Betway and Toulouse FC. The road is long and arduous, but both parties are confident they can complete a successful marketing strategy and deploy it within the next few months. The main platforms for this will be YouTube and Instagram, and Betway is hoping to feature several of Toulouse FC’s first-team players to personalise the campaign and make it more relatable for fans and other French users.
Toulouse FC Don’t Lose
Toulouse FC is supremely confident that they will be able to gain promotion back to Ligue 1 after relegating a couple of seasons ago. Their recent results have been impressive, to say the least, and are currently into the last-16 of the French Cup after knocking out Cannes in a 1-0 away win. The biggest win they’ve had this season was against Auxerre in a 6-0 thrashing where the opponents had a man sent off not long before halftime. They are currently second in the division and will be looking to push for the title and regain their spot in the top flight.
However, it won’t be easy as they are 1 point behind leaders Ajaccio, who hasn’t lost in their last six games. Three other sides are only 1 point behind them, including the previously mentioned Auxerre who have recently had a good run of form. Paris FC is also climbing the table, having won 5 games in a row, they currently place fourth with 18 games still to play. Due to good recent form, a deal with Betway will go down well with the fans and won’t patronise the current side as they are looking to push for promotion.
