Pragmatic Play Expands Bally’s Deal
Author:
Scott Lawson
Pragmatic Play, a prominent iGaming content provider, is further strengthening its collaboration with Bally’s Interactive by integrating its Live Casino offering. This global partnership ensures broader accessibility to Pragmatic Play’s Live Casino portfolio, now accessible across all of Bally’s Interactive’s markets. The rollout includes countries like the UK and Spain, aligning with Bally’s Interactive’s online casino presence.
Pragmatic Play, a major iGaming content provider, has announced that it is further deepening its collaboration with Bally’s Interactive by integrating its Live Casino offering.
?Julian Paefgen/Unsplash
Deal Expansion Includes Bally’s Popular Game Show Network
Pragmatic Play, a leading iGaming content provider, is strengthening its partnership with Bally’s Interactive by integrating its Live Casino offering. This global deal will see Pragmatic Play’s Live Casino portfolio accessible to a broader audience as it goes live in all of Bally’s Interactive’s markets.
Pragmatic Play’s Live Casino products will be introduced to Bally’s Interactive’s customer base in countries like the UK and Spain, capitalizing on Bally’s Interactive’s strong presence in numerous online casino markets. This collaboration is part of Pragmatic Play’s ongoing efforts to expand its Live Casino footprint, particularly with tier-one operators.
The partnership encompasses Pragmatic Play’s popular game shows, including titles such as Sweet Bonanza CandyLand, Boom City, and PowerUP Roulette, known for their world-class features and immersive gameplay. Bally’s Interactive, as the digital arm of the global casino and entertainment company Bally’s Corporation, is positioning itself for a robust omnichannel presence, aiming to provide a comprehensive range of sports betting and iGaming options alongside its physical casino operations in the US.
Players Will Be Able to Enjoy Wider Variety of Games Thanks to New Deal
In a shared statement on the matter, Irina Cornides, the Chief Operating Officer at Pragmatic Play, expressed her appreciation for the collaborative and innovative nature of Bally’s Interactive’s team. She emphasized their shared dedication to player entertainment and safety, conveying her excitement about reinforcing their productive partnership:
“I can say from experience that Bally’s Interactive is a wonderfully creative and collaborative team who share our commitment to player entertainment and protection. I’m excited to continue strengthening our productive partnership together. With Pragmatic Play’s leading Live Casino portfolio being made available to Bally’s in all their active markets, even more players across their brands will be able to enjoy our growing range of immersive game shows and premium table games.”– Irina Cornides, Chief Operating Officer, Pragmatic Play,Press Release
Simon Field, the Director of Live Casino Strategy and Development at Bally’s Interactive, showed his delight in offering Pragmatic Play’s highly recognizable Live Casino games to their players. He underscored Pragmatic Play’s impressive portfolio, known for its innovation and boundary-pushing game offerings that consistently captivate and excite players:
“Pragmatic Play has some of the most instantly recognizable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players. It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!”– Simon Field, Director of Live Casino Strategy and Development, Bally’s Interactive,Press Release
Bally’s and Oakland Athletics Stepped into Deal in June 2023
Bally’s Corporation and Gaming & Leisure Properties (GLPI) unveiled a significant development in June 2023 that could reshape Las Vegas and their own business landscape. The two companies have entered into a long-term agreement with the Major League Baseball (MLB) team, the Oakland Athletics, to establish the team’s new ballpark at a section of Bally’s Tropicana Las Vegas property.
This ambitious $1.5 billion project is seen as potentially “transformational” for Bally’s Corporation, forming a crucial component of its global omnichannel strategy. However, it’s essential to note that the agreement hinges on legislative approval for public financing and further clearance from MLB regarding the team’s relocation. The Oakland Athletics considered several potential locations before deciding on the Las Vegas site for their new ballpark, marking a significant development for both the team and the city.
The collaboration between a renowned casino operator, an influential real estate investment firm, and a major sports franchise underscores the convergence of the gaming, entertainment, and sports industries, promising an exciting future for Las Vegas and sports enthusiasts alike.
George Papanier, President of Bally’s, expressed his appreciation for the newly inked agreement between Bally’s and the prominent MLB franchise, the Oakland Athletics. He emphasized the honor of collaborating with the team and highlighted the symbolic significance of the Tropicana Las Vegas location:
“We are honored to have been selected to partner with the Oakland Athletics on this monumental step in helping to bring Major League Baseball to the great city of Las Vegas, and to be a part of the once in a generation opportunity of having a professional baseball team located within a short walk of the Las Vegas Strip. The Tropicana has been a landmark of Las Vegas for generations, and this development will enhance this iconic site for generations to come. We are committed to ensuring that the development and ballpark built in its place will become a new landmark, paying homage to the iconic history and global appeal of Las Vegas and its nearly 50 million visitors a year.”– George Papanier, President, Bally’s Corporation,Press Release
Bally’s Also Raised its Earning Guidance in June 2023
Also in June 2023, Bally’s Corporation announced a positive outlook for its full-year adjusted EBITDAR (earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs) after experiencing significant growth during the first quarter of the 2023 financial year.
The operator’s latest financial report showcased robust growth across all major divisions, with the Casino & Resorts segment achieving record-high revenues. Bally’s also highlighted progress in its North America Interactive segment.
Furthermore, the recent strategic partnership with Kambi Group and White Hat Gaming to power Bally’s sports betting services is expected to contribute to the company’s long-term growth, indicating a promising future for the corporation.
Bally’s Corporation’s quarterly earnings and revenue report was further elaborated upon by its chief executive, Robeson Reeves. He underscored the robust performance of the Casinos & Resorts segment and attributed the success of the North America Interactive division to strategic cost-saving measures implemented by the operator:
“We are pleased to have achieved strong results across all three of our segments, Casinos & Resorts, International Interactive and North America Interactive. Notably, our Casinos & Resorts segment saw continued momentum across the portfolio. In addition, North America Interactive significantly outperformed as cost-savings initiatives took hold faster than anticipated. We continue to be igaming first and are executing extremely well in New Jersey where our market share surpassed 4%, well on our way to achieving our 6-8% longer term goal.”
